Launch of the Circular Action Guide


10 April, 2024


16:00 – 17:00 CEST



Launch of the Circular Action Guide

More than half of the global carbon emissions relate to materials, consumption and production. Companies need to integrate circularity in their business strategy and plans to deliver on the climate targets in the Paris Agreement. 

The Circular Action Guide offers practical steps for companies to analyse their value chain, product portfolio and business model, scale circular climate solutions, and fully integrate circularity into their strategic business functions. It  is for anyone who plans to transform their business towards the circular economy, including managers and employees in different business functions. 

This webinar introduces the Circular Action Guide as a practical resource for businesses looking to transform towards circularity. It will

  • showcase real-world applications of circularity through case studies.
  • share knowledge and foster dialogue between  businesses and other stakeholders  committed to sustainability.


  • Johan Falk, CEO and Co-founder, Exponential Roadmap Initiative
  • Jonas Roupé, Chairman, Cradlenet
  • Eva Karlsson, CEO, Houdini Sportswear
  • Company representative (TBA)

moderated by Elin Bergman, Vice chairman, Cradlenet


16:00 – 16:05


Johan Falk, CEO and Co-founder, ERI

16:05 – 16:20

Circular Action Guide

Jonas Roupé, Chair Cradlenet

16:20 – 16:30

Company TBA – Why is the guide important for companies?

16:30 – 16:40

Houdini Sportswear – How do you become a circular business frontrunner?

Eva Karlsson, CEO, Houdini

16:40 – 16:50

Panel discussion – What is needed to scale up circular transition?

16:50 – 16:55


16:55 – 17:00

Closing remarks

Elin Bergman, Circular Impact Officer, Cradlenet

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